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Allulose Pouch with cup of coffee

Introducing.... Allulose!

A delicious new member of our product lineup.

Check out our newest sweetener that tastes just like sugar but without the calories. Purchase now or read all about it- what it is, how it's made, and why it's basically sugar's cooler cousin.

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  • iherb where to buy Pyure keto sweeteners online
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Girl and her grandmother hugging. Pyure is a great sugar substitute for any sweet recipe.

Only the purest

Pyure (pronounced "Pure") is rooted in our founder Ben’s initial mission: provide great-tasting, organic sweetness, without the sugar. Our products are made with only the purest ingredients, without any artificial additives or flavors.

  • Pyure keto and low calorie sweeteners are USDA Organic certified.
  • Pyure Organic sweeteners and sugar-free baking mixes are non-GMO Project certified.
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Spoonful of Pyure Organic Sweetener. Discover Pyure's Commercial Ingredients line for food and beverage business.

Commercial Ingredients

Trusted for taste by thousands of brands. Are you a food & beverage or nutraceutical manufacturer looking to reduce your sugar content in your formulations? When it comes to your sweetening needs, Pyure has a quick turnaround, low MOQs, and a dedicated team to support you in finding the right sweetening solution for your business.


If you've got the "Q", we've got the "A"

What is Stevia?

Stevia is a species of herbs found in the sunflower family. Its origins trace back to tropical and subtropical regions from South America and parts of Asia. Stevia Rebaudiana, the sweetest stevia species, has been harvested for centuries for its sugar-like taste. In the early 1970′s, Japan began cultivating stevia in an effort to reduce consumption of cyclamate and saccharin. Stevia received approval by the FDA as a food additive in the United States in 2008 and has received GRAS (Generally Recognized as Safe) designation. At maturity, the shrub grows to about three feet tall. 

Stevia leaf extract has a sweet taste that is around 300x sweeter than sugar, so only a small amount is needed to sweeten. Stevia is a sugar-free alternative to sweetening your favorite foods and beverages as it does not increase blood sugar levels and is zero calories, making it a great keto and diabetic-friendly sweetener. Pyure is the first USDA Organic Certified stevia brand. 

What is Monk Fruit?

Monk fruit, also known as Luo Han Go, is a small, round fruit native to Southeast Asia that comes from the melon family and is used as a sugar substitute. It’s named for the Buddhist monks that have used it since the 7th century and is 150-250 times sweeter than sugar. Pyure Monk fruit is an organic, granulated sweetener that is keto friendly, sugar-free, and has a zero glycemic index. Some prefer the taste of monk fruit over stevia sweetener. Pyure’s Monk Fruit Sweetener is GFSI food safety and quality certified. For more information, check out our blog post on Monk Fruit vs. Stevia.

Does Pyure have a conversion chart?

Check our our FAQ page for our easy-to-use conversion chart.

  • Quality

    Pyure products are made from only the highest quality ingredients.

  • sugar free

    We specialize in sugar-free sweeteners and low- to no-sugar baking products.

  • taste

    We know that sugar-free alternatives often fall short. That's why taste is at the core of our mission.

  • Sustainability

    We use sustainable, responsive practices to reduce the impact on our environment.

  • from nature

    We avoid chemicals, additives, and artificial processes.