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What is Stevia?

Stevia is a species of herbs found in the sunflower family. Its origins trace back to tropical and subtropical regions from South America and parts of Asia. Stevia Rebaudiana, the sweetest stevia species, has been harvested for centuries for its sugar-like taste. In the early 1970′s, Japan began cultivating stevia in an effort to reduce consumption of cyclamate and saccharin. Stevia received approval by the FDA as a food additive in the United States in 2008 and has received GRAS (Generally Recognized as Safe) designation. At maturity, the shrub grows to about three feet tall.

Stevia leaf extract has a sweet taste that is around 300x sweeter than sugar, so only a small amount is needed to sweeten. Stevia is a sugar-free alternative to sweetening your favorite foods and beverages as it does not increase blood sugar levels and is zero calories, making it a great keto and diabetic-friendly sweetener. Pyure is the first USDA Organic Certified stevia brand.

Is Pyure Stevia safe for diabetics?

One of the benefits of stevia is that it's a sugar-free sweetener with a low glycemic index, so it won't cause any spikes in blood sugar levels or affect glucose response. Our other sweeteners and products are also low-glycemic-index.

Where does Stevia come from?

Over 90% of the stevia plants worldwide are grown in China. Pyure sources pure stevia leaf extract and erythritol from USDA Organic Certified crops. Pyure maintains strict quality and food safety controls. Pyure’s manufacturers are GFSI (Global Food Safety Initiative) , a program that helps ensure food safety and quality throughout the entire food chain.

All of Pyure's retail products are packaged in the United States, and are GFSI food safety and quality certified.

How is Pyure Organic Stevia Processed?

The leaves from Pyure Stevia plants are harvested from USDA Organic Certified crops, dried and then steeped in water, similar to steeping tea. The liquid is filtered and separated from the plant material, creating stevia leaf extract. The extract is then purified and dried to obtain high purity stevia leaf extract.

Why is Pyure Stevia Blended with Other Ingredients?

Due to the intense sweetness of Pyure Stevia (200 to 300 times the sweetness of sugar), only a small amount of stevia is needed. To combat the airborne nature of stevia extract, on certain items we may blend Organic Stevia with other low intensity sweeteners like Organic Erythritol. These ingredients when paired together balance out the bitter taste associated with stevia, while making the product more user-friendly when substituting stevia for sugar in recipes.

If you’re looking for stevia without erythritol, we recommend our Simply Sweet Liquid Stevia Extract, Vanilla Liquid Extract, and our Stevia Extract Powder.

Will Stevia Break My Fast?

No. Stevia is sugar-free, zero carb, zero calorie, zero glycemic index and does not contain any protein, so consuming stevia in moderation does not break a fast. In fact, it is unlikely to interrupt or reduce any of the benefits of fasting (including ketosis).

Should Pyure Organic Liquid Stevia Be Refrigerated?

Pyure Organic Liquid Stevia drops are perfect to throw in your purse for on-the-go use, however for best results it is recommended that they be refrigerated in between uses.

Monk Fruit

What is Monk Fruit?

Monk fruit, also known as Luo Han Go, is a small, round fruit native to Southeast Asia that comes from the melon family and is used as a sugar substitute. It’s named for the Buddhist monks that have used it since the 7th century and is 150-250 times sweeter than sugar. Pyure Monk fruit is an organic, granulated sweetener that is keto friendly, sugar-free, and has a zero glycemic index. Some prefer the taste of monk fruit over stevia sweetener. Pyure’s Monk Fruit Sweetener is GFSI food safety and quality certified. For more information, check out our blog post on Monk Fruit vs. Stevia.


What is Allulose?

Allulose is a low-calorie carbohydrate that occurs naturally in small quantities in foods like figs, raisins, and maple syrup. It's considered a rare sugar and has only about 1/10th the calories of sugar. Allulose sweetener is used as a sugar substitute, free from sugar alcohols, and is 70% as sweet as sugar. It is keto-friendly, gluten-free, and has a low glycemic index.

Pyure’s Organic Allulose Sweetener is derived from organic non-GMO corn, which undergoes a process of breaking down into starch and fructose. The fructose is then converted to Allulose through an enzymatic process. Our Allulose Sweetener is GFSI food safety and quality certified. For more information about Allulose, check out our blog post, “What is Allulose?”


What is Organic Erythritol?

Pyure Organic Erythritol is a sugar-alcohol that is derived from Non-GMO corn through the process of fermentation. Organic Erythritol is non-nutritive (meaning it provides no nutritional benefits) and digests very quickly through the body, leaving little to no effects on blood sugar levels. Organic Erythritol is found naturally in many foods and beverages like grapes, pears, mushrooms, wine and yogurt.

Pyure was the first-to-market with USDA Certified Organic and Non-GMO Project Verified Erythritol Sweetener. Our erythritol is granulated, keto-friendly, has a low glycemic index, and is also sold as a bulk ingredient in our Commercial Ingredients line.

Does Pyure have a statement on the recent study of erythritol?

Since Pyure was founded, we’ve been committed to providing our customers with a safe and quality product to help people reduce their consumption of sugar and, hopefully, avoid its harmful effects.  We value the concerns of our customers, and we share in your concern over the recent news suggesting that erythritol might be linked to certain health conditions.

Erythritol is approved for use in more than 50 countries.  For over two decades, the Food and Drug Administration has allowed food manufacturers to use erythritol for various uses, including as a sugar substitute.  During this time, erythritol has been commercially produced and enjoyed by consumers looking for effective ways to reduce their sugar intake.

 It is our understanding that scientists, doctors and researchers have not reached any conclusion establishing that erythritol cannot be safely consumed by the general public.  However, if you have any concerns about your consumption of erythritol or about how your diet may affect your overall health, we recommend speaking with your healthcare provider.

Our products are Certified Organic and Non-GMO, which set us apart from other brands. If you are looking for sweetener that contains stevia without erythritol, or an erythritol substitute, our Simply Sweet Liquid Stevia Extract, Vanilla Liquid Stevia Extract, and our Stevia Leaf Extract are all free from erythritol.

Does Pyure Liquid Stevia contain erythritol? What’s the difference between alcohol and sugar alcohol?

Pyure Organic Liquid Stevia contains food-grade organic alcohol. This is not to be confused with Erythritol, which is a sugar alcohol. For consumers looking for sweeteners without erythritol, we recommend Pyure Liquid Stevia Extract Simply Sweet, Pyure Liquid Stevia Extract Vanilla, and Stevia Extract Powder Jar.

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General Product Questions

What Is Pyure’s Natural Flavor?

Natural Flavors are proprietary blends of botanicals that are found in nature. Certified Organic products like ours are subject to specific regulations and cannot contain ingredients that include synthetic solvents and preservatives and cannot be sourced from genetically engineered crops. Pyure’s natural flavors are all USDA Organic Certified and/or Compliant and are free from MSG, aspartame, sucralose, dextrose, saccharin, added sugars, and soy.

In addition, Pyure offers a variety of specifically flavored stevia products in order to satisfy an array of baking needs, including our Vanilla Stevia Extract, Brown Sweetener, and Caramel flavored syrup (to name a few!)

Looking for an option that doesn’t include “Natural Flavors”? We recommend trying our single ingredient stevia extract : Pyure Organic Stevia Extract.

Are All Of Pyure’s Products Kosher?

Yes, all of Pyure’s Organic Stevia Retail Products are certified Kosher by Orthodox Union (OU).

Are Pyure’s Products Gluten Free?

Yes, all of Pyure’s Stevia products are Gluten-Free.

Which Pyure Products Are Zero Glycemic?

All of Pyure’s Organic Sweeteners have a zero glycemic index! Namely:

  • Pyure Organic Granular Stevia
  • Pyure Organic Granular Stevia Packets
  • Pyure Organic Liquid Stevia Drops
  • Pyure Organic Stevia Extract
  • Pyure Organic Monk Fruit
  • Pyure Organic Monk Fruit Packets
  • Pyure Organic Brown Sweetener
  • Pyure Organic Baking Blend Sweetener
  • Pyure Powdered Sweetener

We recommend that you consult your doctor before making any changes to your diet. You can read more about glycemic index here.

Does Stevia Help with Weight Loss?

Replacing added sugars with stevia is an easy and tasty way to help you create a calorie deficit. Stevia can also be a great way to add sweetness to your keto diet. For more information, read out post about stevia and weight loss.

Are Pyure’s Products Vegetarian/Vegan Friendly?

Yes, with the exception of Pyure Hazelnut Spread* all of Pyure’s products are vegetarian and vegan friendly as they are plant-based, and there are no animal products in the ingredients.

*Pyure Hazelnut Spread 'May Contain: Milk'. No milk is added as an ingredient, however residuals may be present due to the manufacturing process. 

Do You Have A Conversion Chart?

Check out our easy to use Conversion Chart to help with ratio and measurement for our line of sugar substitutes. For a cup-for-cup sugar replacement, try our Baking Blend or Brown Sweetener.

Note: When using Pyure Organic Sweetener products you may need to make adjustments to your recipe to account for the loss of mass associated with the reduction of sugar.

Can Pyure Be Used for Cooking And Baking?

From table-top sweeteners, to liquids, extracts and bulk stevia blends, all Pyure products are excellent for cooking or baking your favorite sugar free or low-sugar recipes. You can substitute Pyure Organic Sweeteners for all or part of the sugar your recipes call for. Use our easy-to-use conversion chart to help with the substitutions.

You can find our conversion chart below.

Note: When using Pyure Organic Sweetener products you may need to adjust your recipe to account for the loss of mass associated with the reduction of sugar. For an easy, cup-for-cup sugar substitute, try our Organic Baking Blend.

Does Pyure’s Packaging Contain BPA?

No, Pyure’s packaging is not made from materials containing BPA.

Do Pyure Products Have an Aftertaste?

Not all stevia is created equal. Pyure has been highly rated as one of the best tasting stevia sweeteners. Each stevia company has a unique way of extracting and blending which can lead to an unfavorable flavor profile or bitterness. Pyure extracts the sweetest part of the stevia leaf (Reb A) every time, ensuring the same great taste you have grown to love in all our products. Blended with organic and non-GMO sweeteners, Pyure balances out any bitterness typically associated with stevia.

What is Pyure’s Return Policy?

For information on returns, please visit our Return Policy Page.

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*The information provided on this site is not intended to substitute for professional medical advice and is not intended to diagnose, treat, cure or prevent any disease or ailment. Always seek the advice of your physician or health care provider with any questions you have in regard to a medical condition.