
Ditching Nutella? Try These Hazelnut Spread Alternatives!
Hazelnut spreads are a delicious and versatile treat that can be enjoyed on toast, waffles, pancakes, or even by the spoonful. But with so many different brands on the market, it can be tough to know which one to choose.
If you're looking for a better alternative to the popular Nutella, there are a number of options available. These spreads may be made with fewer artificial ingredients and added sugar, and they may also contain additional nutrients like protein and fiber.
In this article, we'll compare and contrast some of the hazelnut spreads on the market, including Pyure Hazelnut Spread and Nutella, and offer other hazelnut spread alternatives. We'll also provide some tips on how to choose the best spread for you.

Pyure Hazelnut Spread: The Leading Alternative to Nutella
Nutella has long been the highest seller in the category, but it does come with its fair share of drawbacks. Notably, it boasts a surprisingly high sugar content, packing a substantial 21 grams of sugar into a two-tablespoon serving!
Meet Pyure Hazelnut Spread, a low-carb and low-sugar alternative. Its standout feature is its extraordinary 90% reduction in sugar compared to Nutella, with just 2 grams per serving. To put this in perspective, a single serving of Nutella contains as much sugar as an entire jar of Pyure’s Keto Hazelnut Spread! This significant reduction makes Pyure an intelligent choice for sugar and calorie-conscious consumers who desire the delightful taste of hazelnut spread without compromising their dietary goals.
Moreover, Pyure Hazelnut Spread is made with just 8 carefully chosen ingredients, starting with Oregon-grown hazelnuts. This hazelnut as the first ingredient approach ensures that you can enjoy the creamy, rich flavor that hazelnut lovers adore without excess sugar or carbs. Furthermore, Pyure Hazelnut Spread is, of course, made with organic sugar-free sweeteners.
In the debate between Nutella and Pyure Hazelnut Spread, Pyure emerges as the best choice for those who seek a low-sugar, keto and vegan* option. Nutella may be the most known, but when considering factors like sugar content and ingredients, Pyure stands out from the pack.
Additional Nutella Alternatives
Nuts 'N More Hazelnut Spread
Infused with extra protein and healthful ingredients, this spread caters to those who are fitness-oriented. It strikes a balance between taste and nutrition, boasting lower sugar content compared to traditional hazelnut spreads.
Nocciolata by Rigoni di Asiago
Nocciolata is a popular organic chocolate-hazelnut spread from Italy, often cited as a direct competitor to Nutella due to its similar flavor profile but with a focus on organic ingredients. Many find its taste richer and less cloyingly sweet than Nutella, offering a more pronounced hazelnut and cocoa flavor. It's a good option for those seeking a premium, organic version of the classic not concerned with sugar intake (not keto-friendly).
Barefoot & Chocolate Chocolate Hazelnut Spread
Barefoot & Chocolate emphasize natural ingredients and avoid artificial flavors. It's a good choice for someone looking for an indulgent, high-end spread for special occasions or discerning palates. However, with 13g of sugar, this is not a keto-friendly option.
Artisana Organics Hazelnut Cacao Spread
Artisana Organics is known for its raw and organic nut butters, and their hazelnut cacao spread is no exception. It maintains a simple ingredient list, often appealing to those following a raw food diet or seeking the most minimally processed option. Its flavor is typically less sweet and more intensely nutty and cacao-forward. Artisana is often more expensive than other Hazelnut spreads.
Pana Organic Hazelnut Chocolate Spread
Pana Organic offers a vegan and organic chocolate hazelnut spread that's free from dairy, soy, and refined sugar. It's often sweetened with coconut sugar, giving it a unique sweetness and a smooth, rich texture. This alternative is suitable for those with dietary restrictions or who prefer a plant-based, lower-glycemic option but is not keto-friendly.
TBH Hazelnut Chocolate Spread (May be Discontinued)
Launched by Noah Schnapp of Stranger Things fame, this spread aimed to be a "better-for-you" alternative to traditional chocolate hazelnut spreads for a younger, health-conscious audience. However, many have noticed its website is down and the product is not in stock on Amazon and grocery stores fueling rumors it may have been discontinued.
Justin's Chocolate Hazelnut Butter
A flavorful alternative, blending dry-roasted hazelnuts, organic cocoa, and organic cane sugar. It maintains a balance between taste and natural ingredients, but its ingredient list is more reminiscent of conventional hazelnut chocolate spreads.
Alternatives versus Pyure
In comparison, Pyure Hazelnut Spread stands out not only for its exceptional reduction in sugar using organic sweeteners and emphasis on locally grown hazelnuts but also for being keto-friendly, making it a unique and highly suitable option for those seeking both a significantly lower sugar and low-carb chocolate hazelnut spread.
How to choose the right Hazelnut Spread for you
Choosing an ingredients-conscious hazelnut spread that suits your preferences and dietary needs can be a rewarding endeavor. Here are three tips to guide you in making the best choice:
Check the Ingredients List
To choose a hazelnut spread, read the ingredients list carefully. Look for spreads with a short, simple list of ingredients, starting with hazelnuts. Avoid spreads with added sugars, especially high on the ingredient list, as they can be too sweet. Instead, choose spreads with plant-based or sugar free sweeteners, such as stevia or monk fruit, and avoid artificial additives and preservatives. Pyure has cleverly created a sugar-like flavor with a low sugar content using organic sweeteners.
Examine Nutrition Facts
Scrutinize the nutrition label to assess factors like sugar content, saturated fats, and calories per serving. Opt for spreads with lower sugar content and minimal saturated fats. Consider the serving size, as it can vary between brands. Additionally, look for spreads with a good balance of healthy fats, as hazelnuts themselves are a source of beneficial monounsaturated fats.
Seek Wholesome Nutritional Benefits
Beyond the basics, explore the various benefits a hazelnut spread offers. Some spreads might incorporate additional ingredients like flax seeds, chia seeds, or extra protein for added nutrition. If you're following a specific diet, such as keto or vegan, ensure the spread aligns with your dietary requirements. Keep an eye out for spreads that contain whole ingredients, don’t use sugar or high-fructose corn syrup (especially as the first ingredient), and have the fewest number of ingredients possible.
In your search for a better-for-you hazelnut spread, these tips empower you to make an informed decision that suits your taste preferences and nutritional goals. Whether you prioritize low sugar content, natural ingredients, or specific dietary considerations, finding the best hazelnut spread can be a satisfying step towards a more mindful and enjoyable eating experience.
The Takeaway
The world of hazelnut spreads has evolved, offering a range of options that cater to different tastes and dietary needs. Pyure Hazelnut Spread stands out as a remarkable choice, crafted with straightforward, natural ingredients like hazelnuts sourced from Oregon orchards.
Pyure Hazelnut Spread sets itself apart with its impressive 90% sugar reduction, demonstrating a shift towards more mindful and fulfilling choices. Notably, Pyure also uses hazelnuts as its first ingredient. Whether you're spreading it on fresh bread, swirling it into your morning oatmeal, or enjoying it straight from the jar, Pyure Hazelnut Spread is a delicious way to satisfy your cravings without sacrificing your well-being.
Pyure has created a wholesome hazelnut spread that tastes and feels like Nutella, without being packed with sugar. We're proud to be pioneers in great-tasting sugar reduction, understanding that sugar-free options often lack flavor. But don’t take our word for it- grab a jar and let us know what you think!